Operators increase their cross-industry, how to break through the integration of ecological warfare

Operators have a clear trend of “cross-border”. Recently, China United Network Communications Group Co., Ltd. immediately announced that it will jointly produce 52 episodes of the large-scale animated series “The Guardian of the Ancient City” after obtaining the “License for Production and Operation of Radio and Television Programs” issued by the State Administration of Radio and Television; China Telecom also officially announced the establishment of Kongdi Internet Technology Co., Ltd. not long ago; “China Post established milk tea shop” is also on Weibo hot search…

Operators increase their cross-industry, how to break through the integration of ecological warfare

Why do operators “cross-border” one after another? It is not difficult to find that in the 5G era, market competition in the telecommunications industry is different from the past, and the telecommunications industry is facing a large and comprehensive market. With the advancement of 5G commercialization, the telecommunications industry continues to extend to a broader value space. The industry chain competition has evolved into a competition in the integrated ecosystem, and the integration of ecological services has become a new opportunity for operators to transform and develop.

Operators cross-border exploration of integrated ecology

Operators on the road of transformation and development continue to explore new ideas and are increasing their cross-industry. It is reported that in addition to the 52-episode large-scale animated series “The Little Escort of the Ancient City”, China Unicom is also stepping up preparations for the large-scale original digital cultural and creative project “Intangible Cultural Heritage City Community” and the digital cultural travel work represented by the promotion of Guangxi Dong culture. “Dong Tian”. Insiders pointed out that China Unicom’s intention is not to “make movies”. After obtaining the “License for the Production and Operation of Radio and Television Programs”, China Unicom will cooperate with the upstream and downstream of the content industry chain to create open cooperation, mutual benefit and win-win. Big video content aggregation ecology, and gradually introduce differentiated content products such as 5G new live broadcast, self-made web drama shooting, self-made VR live broadcast of sports events, self-made performance activities, self-made cartoons and other differentiated content products.

China Post’s crossover is more “pragmatic”. It opened a milk tea shop in Fujian’s China Post Pharmacy, a milk tea shop called “Post Oxygen Tea”. This shop is China Post Hengtai Pharmaceutical, a subsidiary of China Post Fujian Company. Business started by the industry. Netizens responded enthusiastically to “China Post’s establishment of a milk tea shop”. Many people commented that “it seems to smell like a stamp”, “can you buy milk tea and send stamps?” “This crossover is really unexpected” and “top 500 milk tea shops” “…

Compared with China Unicom and China Post, China Telecom’s cross-border business does not seem to be divorced from its “main business.” Air-Ground Internet Technology Co., Ltd., established by China Telecom, is the world’s first airline and telecom operator through equity cooperation, and the two parties said that they will jointly engage in air-to-ground interconnection services. As an important part of China Telecom’s full coverage of communications in the “land, sea, and air” scenarios, it will jointly develop various value-added applications with airlines, participate in the construction of digital cabins, build an aviation Internet industry ecology, and fully ecologically empower China’s civil aviation digital transformation. At present, China Telecom has reached a consensus with Changlong Airlines that as the first launch user, the entire fleet will implement a 5G ATG network.

The general trend of promoting ecological cooperation in the 5G era

Currently, the cross-border innovation of operators is advancing rapidly. In addition to the cross-border film and television industry, aviation industry, and milk tea industry, operators have also extended their tentacles to other areas.

In the home furnishing field

As early as 2018, China Telecom reached a brand cooperation with Shangpin Home Delivery, launched a new life concept with “smart? Aesthetics? New home” as the core, advocated a living style that combines smart home products and aesthetic custom design, and joined hands to create a line The next experience space allows consumers to experience the future smart aesthetic life in advance. Nowadays, with the advent of 5G, operators have penetrated into the closed-loop services of smart homes from multiple dimensions. For example, China Mobile launched the “China Mobile Smart Home” to intervene in the smart home industry with the help of China Mobile operator’s platform. China Telecom uses the three portals of Tianyi gateway, smart set-top box and smart APP, and combines the four basic services of Tianyi HD, home cloud, smart networking, and video call to enter smart homes with AI, NB-IoT, and 5G. In addition, China Telecom also launched the “Little Wing” smart speaker and eLink home networking solutions. China Unicom uses its channel advantages to launch the “Smart Wojia” smart home platform to customize smart home solutions for users from the perspective of package tariffs.

In the financial sector

Operators have already started a “cross-border” journey. For example, the Sweet Orange Finance launched by China Telecom has created platforms such as Yipay, Easy Payment, Sweet Orange Financial Management, Sweet Orange Cloud Loan, Orange Installment, Sweet Orange Credit, and Sweet Orange Technology. China Unicom’s Wobaifu platform incorporates the expansion of consumer finance business into its future development plans to create a consumer finance ecosystem. Hejubao launched by China Mobile is also selling some wealth management products.

How to fight for “breakthrough”

The 5G era is an era in which operators and thousands of industries have built an ecosystem and developed a win-win situation. With the maturity of technologies such as artificial intelligence, cloud computing, big data, blockchain, and edge computing, the full penetration and life-changing effects of 5G will be fully revealed. The integration of ecological services has become a new opportunity for operators to transform and develop. Businesses need to make breakthroughs in order to win the initiative in the “white-hot” competition.

On the one hand, operators need to train a large number of cross-industry technical personnel, such as engineers who are familiar with both communication technology and industry requirements.

On the other hand, 5G cross-industry has great potential, and operators can use the deep integration of various basic services and terminals as an important means to attract new users and maintain existing users. In the future, 5G networks will be more flexible and have a wider operating space. Cloud-integrated applications based on edge computing will bring people more intelligent experiences. Informatization solutions with 5G features will be implemented in the fields of individuals, families, government and enterprises, etc. In-depth integration of innovative products such as smart home, smart medical, smart office, and smart campus will gradually become a consumer boom.

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