Fujian foreign brand excavator market drops by a quarter

With the continuous growth of the market, major excavator brands paid more attention to the Fujian excavator market in 2012, and the market competition became increasingly fierce. From the current point of view, the main players with higher market share are Sany, Komatsu, Yuchai, Hitachi, Doosan, Volvo, Kobelco, etc. Among them, Sany Heavy Machinery’s market share has improved rapidly, rising from 6.6% in 2010 to approximately 12% in 2011, while Komatsu has dropped from approximately 22% in 2010 to approximately 13% in 2011.

In an interview, Yang Ze, general manager of Sumi Zhongjun (Xiamen) Construction Machinery Co., Ltd. said: “Foreign brands are generally more conservative and stable. The quality of the models, the requirement for agents is sustainable development, not rapid growth in a short period of time. Of course, we have to pay the price, we did not achieve ultra-high growth when the market was very hot. So that our The market share is still relatively small. I am personally more cautious about the current market conditions that are not optimistic. The decline in the national excavator market year-on-year is almost a foregone conclusion. The key is how much the decline will be. I think it may drop by 20%. Of course, some people are relatively optimistic. This is understandable. We think there is no harm in doing more preparation.

Regarding the current market share of various brands in the excavator market in Fujian, according to a reporter’s interview, it was learned that in the first five months of 2012, the sales of foreign brands declined the most, only about a quarter of last year’s sales. Due to the advantages of payment methods and other aspects, the share of domestic brands has increased rapidly. For example, XCMG’s excavators, especially those with large tonnage used in mines, are currently in short supply, while the inventory of foreign-brand excavators is still large. At present, domestic brands such as Sany and XCMG have the largest sales in the Fujian excavator market.

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